WHEAT RIDGE, COLORADO: Paige Spiranac, one of golf’s top influencers, once experienced a Marilyn Monroe-esque moment during a promotional video shoot for one of her sponsored products.
The moment came when a gust of wind lifted her skirt while she was on the golf course, causing her outfit to potentially become the center of attention.
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Paige Spiranac’s digital influence and fashion risks
Known for her massive social media following, Spiranac has taken the sports world by storm as one of the most influential figures in the digital space.
With over 4 million followers on Instagram, Spiranac’s influence extends far beyond the golf course, making her a highly sought-after personality for brand collaborations.
In the video, Spiranac golfed in windy conditions, wearing a short, flowing skirt and a black shirt as part of an ad campaign for BYLT Premium Basics, a golf clothing brand.
The breezy weather posed a threat to her outfit, with the gusty wind threatening to cause a wardrobe malfunction.
Paige Spiranac’s windy moment draws parallels to Marilyn Monroe’s iconic scene
This moment immediately drew comparisons to Marilyn Monroe’s famous skirt-lifting scene from the 1955 film ‘The Seven Year Itch.’
The original footage from the famous skirt blowing scene in “The Seven Year Itch” was never screened. However, photographs from that night have appeared from newspaper photographers and other onlookers.
— Marilyn Monroe (@MarilynMonroe) January 18, 2022
📸: @SamShawPhoto #SamShawPhoto#MarilynMonroe #TheSevenYearItch #Movie pic.twitter.com/ExCh1F8NIG
In that iconic moment, Monroe stood over a subway grate, and a gust of air from an oncoming train sent her white dress flying up, revealing her underwear. The scene quickly became one of the most memorable and replicated moments in Hollywood history.

Though Spiranac avoided a full-blown wardrobe malfunction, the incident certainly caught the attention of her fans.
As one of the most influential and recognizable figures in the world of golf and sports social media, Spiranac has become accustomed to these types of moments, both humorous and controversial, that keep her in the public eye.